Gyms used to sell one thing: access to equipment. That model is changing. As members got more choice, they started picking gyms not just for machines, but for the classes, community, and instructors they'd find there and that shift gave rise to the "studio" inside the modern gym: ”a dedicated room built for dance, yoga, Zumba sessions or HIIT classes instead of free weights and treadmills.” This piece walks through why that shift matters for a gym owner specifically: the memb